Woods' Silver Fleet have beautifully designed boats for charter on the River Thames. With the 3rd generation of the Woods family at the helm and a wealth of inspirational projects in development, their new branding was designed to be distinctive and contemporary with references to their strong heritage. The logo incorporates a symbol of infinity set within cool classic type and a vibrant colour palette. An 11-year collaboration has covered all key elements of design strategy: from logos, brochures, invites, menus and maps, to boat and pier signage.

Logos
Brochures
Invites

Logo Calligraphy by Peter Horridge