Kirstie Allsopp well known for her work as a TV presenter on Channel 4, approached Oro to make Kirstie Allsopp into a brand. Oro created a logo which was aspirational and accessible and above all, meaningful to Kirstie. Drawing inspiration from the pottery marks of her own ceramic collection, antique labels from her family's eponymous brewery and incorporating her initials, KMA (Kiss My A**), the logo references her passion, humour and heritage. A series of pictograms to work within the oval is being developed to complete a range of marks which can be used in all areas of her business.

Logo

Calligraphy by Peter Horridge